NPR/Motley Fool Money Interview
Roy Spence, author of It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.
http://fool.libsyn.com/motley_fool_money_7_16_2010
Roy Spence pulls from several corporate examples to show that if a business has a clear purpose in serving the customer, they will success, survive, and make more money.
I was impressed by the approach of focus on your core mission and everything else will fall into place.
One example was Southwest Airlines. Their focus is Affordable and Democratic Air Travel. This drives their decision to keep baggage free, unlike other airlines.
Quite often in the day to day scramble of a business, it is hard to stay focus on the basic goal.
Amazon Link
http://www.amazon.com/Its-What-Sell-Stand-Extraordinary/dp/B002ACPM5Y/ref=sr_1_1?ie=UTF8&s=books&qid=1281305974&sr=8-1
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